Salah satu persoalan pelik dan sangat menyebalkan bagi advertiser Adwords saat ini adalah “Under Review” issue. Ribuan advertiser diluar sana ‘mengutuk’ keras sikap Google yang semakin menyulitkan sistem Adwords mereka. Tak hanya pengiklan biasa, mereka yang telah mengantongi sertifikasi individual maupun company professional pun tak habis pikir dengan sikap Google yang semakin ‘menyebalkan’. Apakah ini [...]
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break [...]
Wuisss … kayak judul film horor lokal :P Tapi kenyataannya demikian. Kotak Pasir itu telah menjadi momok menakutkan bagi para webmaster. Meski sebenarnya bukan hal yang aneh; jadi Kotak Pasir tidak bisa dikategorikan sebagai sebuah misteri. Yang menjadikan Kotak Pasir itu misteri adalah karena kekurangtahuan Anda tentang bagaimana hal tersebut bisa terjadi. Sama halnya dengan [...]
Search engines are large corporations with complex ownership and partnerships between them. While some are more technology oriented and mainly outsource their database and crawling software, others are commercially-specific and will speculate on their large user audience to sell you listings and advertising opportunities.
This brief lesson is intended to provide some insight into who owns [...]
Earlier in this course we have stated that Meta search engines are another approach to search data offered on the World-Wide Web.
What is a Meta search engine? It is a search tool that doesn’t create its own database of information. Instead, Meta search engines utilize multi-engine search, or a meta-search engine that combines results from [...]
In the previous lesson we discussed how crawler-based engines work. Typically, special crawler software visits your site and reads the source code of your pages. This process is called “crawling” or “spidering”. Your page is then compressed and put into the search engine’s repository which is called an “index”. This stage is referred to as [...]
The term “search engine” (SE) is often misused to describe both directories and pure search engines. In fact, they are not the same; the difference lies in how result listings are generated.
There are four major search engine types you should know about. They are:
crawler-based (traditional, common) search engines;
directories (mostly human-edited catalogs);
hybrid engines (META engines and [...]
Dynamic pages are roadblocks to high search engine positioning. Especially those that end in “?” or “&”. In a dynamic site, variables are passed to the URL and the page is generated dynamically,
I don’t know about you, but I’ve never had the patience to search that far into the results – and that’s not even the biggest problem with focusing on the high volume keywords. The biggest problem is that they’re too broad and they’re used by people searching for information, not people who are ready to [...]
