The search engines are not only looking for keyword rich content when they send out their search engine bots for search engine ranking, but also constant content. The content on your website should not get stale. This can end up costing you ranking in the search engines and also end up costing you sales.
If you have a website that has been carefully constructed (again, we will use the example of the shoes website) and want to make sure that it is updated without having to re-do the website all of the time, the best way to do so is to use a blog.
You can go to a site called www.wordpress.com to get started in your own blog. The blogs created by this site can be used to connect to your own website.
Once you have created a blog, you can then use SEO rich content to put in the blog on a daily basis. Blogs are different than articles in writing style, formality and information.
Blogs can be written in the first person style. Many blogs are written as narrative prose rather than informative third person writing. You can alternate between styles if you so choose to get the information into your blogs.
By changing your blog on a daily basis, you can keep your website up to date. This will continue to keep it ranking high in the search engine rankings. You will also be adding links that will boost it in the search engines as well.
Blog writing is very simple and can be accomplished in a few short lines. You do not have to use very long blogs to get your point across. All of your blogs, however, should be relevant to your website.
When you use some blog software, you can add links into your blogs. These links can be added using HTML or in some cases, just using the tools on the toolbar. If you have your blog attached to your website, you can then just add to the blog all of the time. You can display more than one blog on your website.
The more links that you continue to distribute throughout the internet, the higher your site will rank in the search engines. You will want to make sure that you use the links in all of your blogs for your website. This will give you more links that will ultimately lead back to your site and raise search engine rankings.
Another site that you may want to consider when you are looking for informal SEO for your website is Squidoo. This is found at www.squidoo.com and allows you to post photos, information about your website and links right onto the site. You can make this into your daily blog by using an RSS feed that you incorporate into the site to keep it updated.
It is very important that you continue to keep your website updated when you are using SEO and marketing concepts to try to make sure that your site does not get lost amid the many in the search engines. Blogs are an informal and fun way that you can keep your website updated and ranking high in the search engines.